First-of-its-Kind European Holiday Market to be held at the Bradenton Area Convention Center This Season

Experience will feature artisans, food and drink & immersive video projections

Bradenton, Fla. – August 21, 2024 – European charm is coming to the Bradenton Area. This holiday season, the Bradenton Area Convention Center will be transformed into an authentic “European” holiday market with a gulf coast twist.

The inaugural event will take place from November 29 to December 8 at the host event venue, the Bradenton Area Convention Center.

Guests will have their senses delighted immediately upon entering the convention center as they step into a simulated European train depot complete with the howl of a train whistle and steam from the engine. Once guests exit “the depot” they will “arrive” at a quaint European village simulated through state-of-the art video projections emulating the unique long-standing traditions and architecture of Germany, France and other European countries.

The European Holiday Market will feature artisan vendors selling seasonal treasures, European-inspired delicacies like German pretzels and French pastries as well as Floribbean flavors like fresh shucked oysters. Event attendees will enjoy festive beverages like traditional Glühwein (mulled wine) accented by a Florida twist. 

“With the expansion and renovation of the convention center, we wanted to bring signature, family-forward events that will become anchors for our community aimed at attracting local residents as well as visitors from across the state, country and beyond,” says Elliott Falcione, executive director of the Bradenton Area Convention and Visitors Bureau. “We want guests to not only experience our convention center through this event but be exposed to the great amenities located in our surrounding communities.”

Guests will also enjoy interactive activities like holiday wreath-making as well as live performances featuring seasonal music and exquisite stage performances. Children will be welcomed to pose for a photo with Santa and his set of holiday friends. 

Event Hours & Scheduling:  

November 29 (Black Friday):  10 a.m. – 9 p.m.  

November 30-December 3 & 8: 11 a.m. – 8 p.m.  

December 4 & 5: 11 a.m. – 2 p.m.  

December 6 & 7: 11 a.m. – 9 p.m.  

Artisans interested in becoming a vendor at the European Holiday Market should visit www.europeanholidaymarket.com to complete a vendor interest form.  

The European Holiday Market, presented by the Bradenton Area Convention Center, is an immersive experience that transports visitors to the traditional markets of Europe, with a Gulf Coast twist unique to the Bradenton Area and its nearby islands just a stone’s throw away. From November 29 through December 8, attendees will enjoy artisans selling seasonal treasures, European-inspired delicacies, festive beverages, interactive activities, live stage productions and immersive video projections, and entertainment from professionals. Bringing old-world charm to Florida shores, the European Holiday Market will evoke the traditions, sights, sounds, and tastes of Europe on Florida’s west coast. 

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First-of-its-Kind European Holiday Market to be held at the Bradenton Area Convention Center This Season